As the world struggled during recession, it was the demand in India that kept global car-audio manufacturer Kenwood afloat. MSN Autos gets into an easy conversation with Ryo Mizuhara, President, Kenwood Asia Headquarters.
How does Kenwood view the Indian passenger car market?
We offer in-car entertainment products. We look forward to launching navigation systems for OEMs and the after-market in the coming months. I expect that the sales during the ongoing financial year (2010-11) are going to be double those during the last financial year (2009-10). The period from January to July during the current calendar year has been very promising for us and I expect even better sales during the second half.
What, according to you, has been your flagship product in the Indian passenger car market?
The Indian car marker is very price-conscious. We cannot single out one product. It's a combination of all products, because in India we are witnessing a growing middle class. Those getting their new cars are buying our cost-effective and basic models. I must say that India is a very crucial market for Kenwood across all categories of cars. We provide superior technology and value for money. When our consumers buy the basic Kenwood model, we look at offering the best sound, the best technology and greater convenience.
No comments:
Post a Comment